the only agency dedicated to CTV advertising
OUR CLIENTS
Jon D., VP Marketing
ABC Mouse
Tetra TV helped negotiate intricate, value-driven rates & terms, in an increasingly fragmented CTV marketplace
Stephen S., VP Marketing
Amazon
Tetra TV's CTV expertise filled the gap our agency couldn’t, delivering measurable lift and user engagement globally
Brook L., VP, Marketing
Pinger
By integrating performance signals and predictive analytics, Tetra TV turned awareness into measurable action — driving a significant app installs and purchases
INDUSTRY-LEADING CONNECTIONS
Data, Intelligence & Performance
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Tetra TV delivers an open, advanced advertising platform powered by data, measurement, and continuous optimization.
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Our approach goes beyond targeting. We combine premium data partnerships, machine learning, and sophisticated audience intelligence to improve outcomes, refine strategy, and increase efficiency with every successive campaign.
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Content-Based Targeting via Automatic Content Recognition (ACR)
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1:1 Household and Audience Targeting
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First-party Data Through Secure Onboarding
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250 Million US Audience Data Graph
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600+ Third-Party Data Segments
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Smarter Data. Better Outcomes.
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Open architecture. Intelligent targeting. Measurable outcomes.
UNDUPLICATED CORD-CUTTER AUDIENCE
CORD-CUTTERS
80M+ Americans have cut the pay TV* cord so far and it is expected that nearly thirds of all pay TV subscribers will have canceled subscriptions by the end of the decade**. Tetra TV delivers broad reach for advertisers into this important segment. *eMarketer . **TDG
120M
120M US HOUSEHOLDS
90% of homes have connected TV devices*. By partnering with over 100 premium content channels and supporting all streaming TV devices, Tetra TV is able to deliver ads inside premium content, live sports, to most of these 120M households nationwide and hyper local targeting.
* Leichtman Research Group
OPEN PLATFORM
Tetra TV can reach every streaming TV platform. Supported devices include:
Roku, Amazon Fire TV, Google TV, Apple TV, Samsung, TCL, Hisense, LG, Vizio/Walmart, Nintendo Switch, Sony PlayStation, Xbox, Comcast X1, and more.
ADVERTISING SERVICES
FOCUS ON TV
Tetra TV is the only independent ad agency 100% focused on streaming campaigns to TV over the Internet. All ads are full screen, non-skippable, frequency capped, and deliver 97%+ viewing completion rates.
TRANSPARENT REPORTING, MEASUREMENT & ACTIONABLE INSIGHTS
Do you want to know where and when your ads ran? Tetra TV delivers detailed post-campaign reporting and insights listing the time of day, content channel, audience reach & frequency, and streaming device type.
BRAND SAFETY
Your ads will only run on professionally produced, long-form, brand-safe content from over 100+ TV networks and premium streaming channels.
TARGETING + ATTRIBUTION = OUTCOMES
Tetra TV delivers 120 million households addressable by demography, geography, daypart, or device type. We also leverage 3rd party data sets from Amazon, Best Buy, Shopify, Instacart, Kroger, Target, and more to deliver 600+ of targetable segments. Your first party data can be integrated for look-alike modeling and retargeting. KPI achievement through attribution is our ultimate goal. Ask us about outcome-based pricing.
PUBLISHER SERVICES
Tetra TV partners with video publishers from across the TV ecosystem to help make the most of your hard-earned viewership.
EXPAND YOUR DEMAND
Tetra TV provides a secondary market to help expand your demand sources delivering quality advertisers with focus on frequency-capped connected TV campaigns.
AVOID CHANNEL CONFLICT
By working across many supply sources, we protect your brand and avoid channel conflict with your direct sales efforts. We deliver otherwise untapped advertising revenues by increasing competition for your unsold inventory.
THE OPPORTUNITY
Built by the Pioneers Who Created the Connected TV Advertising Category we See Today
Tetra TV was founded by former Roku advertising executives who built, scaled, and took public one of the most successful technology IPOs of 2017. As part of the team that built Roku’s global advertising business — now worth nearly $20 billion — our founders were instrumental in shaping the modern Connected TV ecosystem.
We are not participants in the CTV revolution. We helped create it.
56M
U.S. CORD-CUTTERS & CORD-NEVERS
Virtual Pay TV Operators and the growing array of free ad-supported streaming TV apps are fueling supply of premium CTV ad inventory by catering to the rapidly growing cord-cutter population.
* Extreme Reach
44%
OF DIGITAL VIDEO AD IMPRESSIONS ARE ON CTV
Connected TV (sometimes called OTT) is the now the largest digital video advertising medium. More than half of US households stream to their TVs averaging 15 hours per week of viewing.
* TDG
193%
YEAR / YEAR GROWTH OF CTV AD IMPRESSIONS
Even though CTV has become the largest digital video ad medium, it is also the fastest growing fueled virtual pay tv apps, free movie apps, and tv everywhere apps.
* Extreme Reach
231M
ACTIVE CTV DEVICES IN THE U.S.
Most of the 74% of U.S. households that stream to their TV have streaming devices throughout their homes.
* NPD
Tetra TV in the news!
Contact
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Tetra TV, LLC.
525 3rd St, Lake Oswego, OR 97034
